Custom Domain: Having a custom domain name that matches the name of your brand truly adds to your brand's credibility.
Custom Email Addresses: Custom Email Addresses look professional to your customers and make them trust you more as compared to third-party email addresses.
Mobile Optimisation: With majority of people accessing the web from their mobile phones now days, it is important that your website is mobile optimised and works seamlessly on mobile devices.
Analytics: Website Building Tools provide in-depth analytics and give valuable insights into key metrics, like, how many visitors have visited your website, session length, bounce rate, etc.
Backup: It is important to create regular backups of your website so that in the even that something goes wrong, you can restore the backup and ensure consistent uptime.