14 Best Web Analytics Tools in 2021

Website Analytic Tools help track traffic on your website. They give you detailed information about the number of visitors, unique visitors, page views and other important data. This data is imperative in today's day and age to help websites better cater to their visitor's requirements. Web Analytics is about figuring out what works and what does not. It helps figure out actionable tactics and aids in making informed decisions while planning the next move. Analyzo has listed the leading Web Analytic Tools that you can integrate on your website. Click on Quick View to see plan features or Compare plans across companies.

Best Web Analytics Tools

Google Analytics
Price : Free - Custom

Google Analytics is the most widely used web analytics tool. This free service is the most powerful analytics package that provides users with details on visitors, page views, events and more.
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Price : Starting from $29/month

CrazyEgg is a web analytics service provider whose major focus lays on heatmap based tools. Heatmaps provide a picture of where visitors click on your site. You can use this data to increase conversions on your website.

Price : On Request

Kissmetrics tracks individual and group visitor behaviour from their first anonymous visit, through each conversion over time. Their reports enable you to pin-point what a customer did and at which point they left your website.
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Price : On Request

ClickTale is an analytics package that provides video playbacks of how users experience your website on mobile, tablet and desktop. You can watch how users interact with your website or app.
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Price : Free - On Request

Woopra tracks real-time customer activity for websites, apps and emails. It builds a comprehensive anonymous profile for each user on the site and tracks all their activity in real time.

Price : On Request

Chartbeat is a real-time web analytics tool that publishers can use to track visitor engagement on a website. You can track how users move from one article to the next in the same visit. The tools also track which referrers are bringing in valuable visitors.
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Adobe Analytics
Price : On Request

Adoble Analytics is an efficient solution for applying real-time analytics and detailed segmentation across all of your marketing channels. You can use it to discover high-value audiences and power customer intelligence for your business.

Price : $99/month - Custom

GoSquared is a web analytics service which is designed with people analytics, filtering tools, events and Ecommerce tracking which allows all the user data to be at one place. The Live Stats view provides for an easy and instant responsive interface.
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Price : Pay-As-You-Go

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online. Use Labels to add descriptive information about your visitors to help you track them as they visit, leave and return.

Price : Free - Custom Pricing

Clicky is a real time web analytics tool which allows its user to analyze, monitor and react to their traffic in real time. Clicky lets you see every visitor and every action they take on your web site, with the option to attach custom data to visitors, such as usernames or email addresses.

Price : Free - On Request

Mouseflow is an analytics tool that tracks website visitor behavior and generates recordings, heatmaps, funnels, and form reports. This allows you to analyze conversion behavior, debug problems, and target your marketing efforts in an easy-to-use platform.

Heap Analytics
Price : Free - On Request

Heap Analytics is a web and iOS analytics tool that automatically captures every user interaction. Heap tracks every pageview, click, form submission and more without any work on your part.
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Price : On Request

Matomo is the leading open-source analytics platform that gives you more than just powerful analytics. Matomo is currently used by individuals, companies and governments all over the world.

Price : Custom

Pendo encourages you to comprehend and manage your clients and make product encounters they truly remember. It grants easy analytical access to users enabling them to track the performance of their products at a glance. Pendo gives users the ability to take in-app surveys to monitor customer satisfaction.

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