11 Best Transactional Email Services in 2021

Transactional emails are automated notifications like welcome emails, shipping notices, order confirmations, password reminders, purchase receipts etc which are sent to a user so that they know that their transaction/action have been processed. Analyzo has listed the best Transactional Email services for you to choose from.

Best Transactional Email

Amazon SES
Price : Pay-As-You-Go

Amazon SES is a low cost solution for sending transactional emails, marketing messages, or any other type of high-quality content to your customers. With Amazon SES, you have no required minimum commitments – you pay as you go.
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Price : Pay-As-You-Go

Mailgun is a powerful email delivery service especially for developers that enables you to send, receive and track emails effortlessly. Easy SMTP integration and a simple, RESTful API abstracts away the messy details of sending transactional or bulk email. Scaling is pretty quick, whether you want to send 10 or 10 million emails.

Price : Starting from $49/month + VAT

With MailUp, use email and SMS to reach more people and broaden the horizons of your business. It gives you everything you need: consulting, platform, resources and know-how. MailUp gives you all the necessary tools to create automated workflows and ensure well-timed, relevant and

Price : Pay-As-You-Go

Sendgrid is a Transactional email delivery system that is highly scalable, reliable and easy to implement. It eliminates the cost and complexity of maintaining your own infrastructure. Sendgrid offers transactional templates allowing marketers and designers to easily manage and edit
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Price : Free-Custom

Mailjet offers a smooth and intuitive user experience. It's deliverability increases customer satisfaction. They are very well priced and even offer plans with no commitments. Just like Postmark, Mailjet also lets you track email performances.
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Price : Starts from $20/25000 emails

Mandrill is another scalable and secure delivery api for transactional emails from website and applications. It allows you to create custom integrations with a variety of options for your emails, either by default or per message. You can even track emails through mandrill's api or SMTP integration.

Price : Pay-As-You-Go

Postmark is a transactional email delivery service which keeps your data safe and secure with N-2 redundancy, regular security audits and the latest encryption technologies. You can track email performances like who opened your email or where they opened it, what clients and platforms they used,

Price : Pay-As-You-Go

Pepipost is an online email delivery service tool that helps developers and enterprises send transactional emails in the most efficient way.  Pepipost is a great tool that enables companies to keep the email ecosystem clean by encouraging good sender practices. Key

Price : Free - On Request

SparkPost is one of the world’s leading email infrastructure provider and the most performant email delivery service available. SparkPost provides high inbox delivery rates, easy setup and launch, and the most comprehensive analytics and insight to its customers. Whether you

Price : Free - On Request

SendinBlue offers cloud-based digital marketing tools to over 50,000 growing companies around the world. SendinBlue empowers businesses to build and grow relationships through marketing campaigns, transactional messaging and marketing automation. SendInBlue combines a robust suite of

Price : From $150/month

Customer.io lets you trigger more engagement with relevant messages based on what customers are doing in your product. Key Features: Send targeted emails, push, SMS, and more to nudge people along the lifecycle and increase retention. Drive deeper engagement and successful customer experiences

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FAQ's for Transactional Email

Are there any services that offer free transactional emails?

There are countless transactional email services available in the market that let you send emails to individuals based on some action. Analyzo has listed the best free transactional email service providers for you to choose from based on your requirements. Some of the most popular ones are SparkPost, MailGun, SendInBlue and Amazon SES.

Are transactional emails simple text-based or can they include HTML as well?

Transactional emails can be designed to include tables, inline CSS and so much more. Transactional email providers help you design and develop responsive emails that look beautiful on just about every screen, browser, and email client out there.

Can I use my email marketing solution for transactional email?

While an ideal solution for sending transactional emails would be via SMTP or web API, many people use their email marketing application to send them. It’s not the content of the email that really matters, but how you choose to send it.

What are some examples of transactional email?

Transactional email has essentially become business critical for application based businesses. Flash sale or daily deal sites rely heavily on transactional email to deliver time critical messages to their audience and once purchased, to confirm the sale. Retailers use email to deliver shipping notifications and order confirmations - both of which provide opportunities to up-sell other products. Location-based apps rely on the timely delivery of transactional email to connect friends and businesses.

What is transactional email?

Transactional emails, also known as “triggered” emails, include any email that is triggered by a user’s interaction with a web app (like a purchase receipt, welcome email, registration confirmation email etc.). Majority of the times, transactional emails are sent through SMTP relay or programmatically through APIs. Businesses use transactional email service providers to programmatically send transactional emails. All they need to do is create email templates, content and recipient lists, and the software takes care of the rest.
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