14 Best Online Survey Tools in 2018

Online surveys are an excellent resource for companies and or individuals to collect information from people whether they are potential customers, clients or employees. This information can be used to understand the people related with your business to a great extent and take measures to improve or expand the business analytically. Further, it also acts as an excellent feedback and constructive criticism system for its users which helps them understand their business and people better. Analyzo has listed the best Online Survey Tools that you can choose from based on your requirements. Click on Quick View to see plan features or compare plans across companies.


Best Survey Tools

SurveyMonkey
Price : Free - €900/month

SurveyMonkey is the world’s most popular online survey software. It makes it easy to create polls and survey questionnaires that help you better manage essential aspects of your business like customer satisfaction and employee engagement.
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SurveyRock
Price : Free - $15/month

SurveyRock surveys helps users to get the valuable feedback, comments and opinions that will allow them to create engaging offers, content and more. Some of the features of SurveyRock are Multi lingual support, Survey logic, Response Filters, Customized survey theme, Custom URL and more.

Qualtrics
Price : On Request

Qualtrics is a private research Software Company that enables users to perform different types of data collection and analysis including online surveys. Uses AJAX in its survey development platform making it easy to use. Features 100+ question types, offline and mobile platform access to survey building software.
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Google Forms
Price : Free

Google Forms is a free-to-use survey building software that allows you to quickly create forms and collect responses to improve your customer experience.
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SoGoSurvey
Price : Free - $169/month

SoGoSurvey is an online survey service which allows user to create online surveys, forms, polls and quizzes along with various data and trend analysis tools. It has multi-lingual support, a survey bank, pre-defined customizable templates, efficient piping branching and sequencing in its survey creator.
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Formstack
Price : $39/month - On Request

Formstack is a web form builder tool with a focus on marketing professionals. The form builder tool includes varied themes, drag and drop menu and data analytics. Digital marketing focused features include, social auto fill, Facebook embed, campaign tracking and A/B testing.

Promoter.io
Price : $29/month - On Request

Promoter.io offers an interactive way to engage and learn from customers. Capture actionable customer feedback using the Net Promoter System to proactively reduce churn and drive growth. The Net Promoter Score categorizes your customers into three categories: Promoters, Passives, and Detractors.

GetFeedback
Price : $50/month - On Request

GetFeedback is online survey software that helps companies measure customer satisfaction in real time and improve the customer experience. Delight your customers with GetFeedback for Salesforce. Trigger surveys based on customer activity, then push responses to Salesforce so your team can close the loop.

Zoho Survey
Price : Free - $49/month

Zoho Survey is an online survey tool offered by Zoho which lets you create professional surveys to gather opinions and analyze data for business decisions. It offers good personalization and customization of surveys with options for logical branching, automatic email notifications, branding and more.
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SurveyGizmo
Price : Free - $125/month (billed annually)

SurveyGizmo is a Colorado based company which offers online survey SaaS based solutions with creation and analytical tools. It has all the basic question types from multiple choice to open text, and advanced analysis questions like Likert Scale and Net Promoter Score.
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Delighted
Price : $25/month - $249/month

Delighted uses the Net Promoter System to gather real feedback from your customers. Customers take a single question survey. They rate your product/service and provide feedback in their own words. Feedback appears instantly in your dashboard.

Typeform
Price : Free - Custom

Typeform is an online survey software and form builder which democratizes the way people ask and answer questions online. It can be used by anyone who needs to collect information from other people through the internet (mobile or desktop).

SmartSurvey
Price : Free - Custom

Create online surveys and responsive questionnaires with SmartSurvey's user-friendly yet advanced survey software. SmartSurvey is a digital survey solution that helps anyone create surveys, build questionnaires and analyse the results.

QuickTapSurvey
Price : Starting from $19/month

QuickTapSurvey paves the way, with innovative solutions for lead capture, research and feedback. Build, customize and launch your campaigns in minutes, with 100% data coverage (no internet required).

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FAQ's for Survey Tools

What features does a good online survey tool need to have?

Online surveys are an incredible way to draw in your audience and get valuable input from them. You can utilize online surveys in any number of ways, including discovering what topics your readers want to learn more about. There are some essential features that are pre-requisite for every survey tool:

  1. Skip logic – Skip logic works much like the if-else condition developers use while coding. It allows you to show a question based on answers to the previous question.
  2. Multiple question types – It is essential that the survey tool of your choice lets you choose from multiple question types and does not only stick to MCQs.
  3. Project/User management – This feature is very important if you want to run multiple projects with different teams. Without it, you will need to create a new account for each new project and share login credentials, which is not a very good option.
  4. Customization – If your survey doesn’t look very appealing, not many customers would bother answering. It is important that the survey tool you chose allows you to add logos, change colors of different elements, and even edit the CSS if it comes to that.
  5. Multiple channels – Having just one channel of collecting feedback is often not enough if you want to use the survey tool to learn more about your customers. Website surveys and one-click email surveys are great options you could consider for collecting feedback apart from the usual questionnaires.

Can I use free online survey software?

When it comes to online survey tools, you can either opt for free ones or you can purchase one. You should be just fine with the free survey tools if all you’re looking to do is some light audience research. Usually, paid versions offer added functionalities like:
  1. Skip logic – Skip logic uses information from previous answers to dictate the following questions.
  2. Data export – You won’t be able to export the data unless you buy the paid version.
  3. Custom logo – If you haven’t bought the paid version of the tool, you won’t be able to replace its logo and add your own custom logo.
  4. More question types – Free survey tools offer limited choices when it comes to question types, such as mcqs, rating scales etc. Whereas, paid versions offer advanced functionality like star rankings etc.

How do survey tools work?

The most ideal approach to discover what your clients need from you is to ask them. Not certain which feature is most alluring or the amount they'd pay for it? The best way to get your answer is to make a survey or poll and ask them.

Surveys are valuable for gathering valuable feedback and in addition for getting ready for the future. Survey tools work by asking questions (chosen by you) to your readers and providing you with answers to those questions submitted by the users themselves. You can find out which survey tool fits your needs best by going through Analyzo’s list of best survey tools.

Which is the best online survey site to gather feedback from my users?

There are hundreds of survey tools out there to make your survey dreams a reality. Surveys can be used to make educated and informed strategy decisions that ultimately help the business to grow exponentially. You can use them for various purposes like knowing who your target customer base is, how to better serve your existing customers, measuring your NPM, and so on. Analyzo has listed the best online survey tools for you to create great looking surveys and start gathering feedback. Some of the most popular ones are SurveyMonkey, Qualtrics, SurveyRock, Google Forms and Formstack.

Which online survey tool provides slider function?

SurveyMonkey is a great option to opt for if you are looking for slider type question with its Slider Question. Slider Question lets your customers rate an item on a numerical scale by dragging an interactive slider. SurveyMonkey can be used to create and send out surveys and analyze the data collected.
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