9 Best Social Media Management Tools in 2018

In today's day and age Social Media has a strong hold over marketing strategies, making social media marketing tools a necessity when pulling off an online business. Social media marketing is the process of gaining website traffic or attention through social media websites. These tools usually focus on efforts to create content that attracts attention and encourages readers to share it across their networks thus enabling effective marketing. Analyzo has listed the best Social Media Management tools for you to choose from based on your requirements. Click on Quick View to see plan features or Compare plans across companies.


Best Social Media Marketing

Hubspot
Price : Free - Custom

HubSpot is a social media marketing company that provides services for inbound marketing and sales.Its social media marketing service features a Contact Database,where you can view a visitor’s entire history with a company,from page views to emails & customer-status.It integrates marketing analytics and CRM.
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Nimble
Price : $25/license/month

Nimble is a SaaS based solution that combines CRM,social media and collaborated tools for small businesses.It can combine all the social media accounts into a unified contact book.It can integrate with 50 plus services including Google Contacts,Mailchimp and Quickbooks.
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Hootsuite
Price : $19/month - Custom

Hootsuite is a social media management system for brand management. The user interface is in the form of a dashboard and has integrations for Twitter, Facebook, LinkedIn, MySpace, WordPress, TrendSpottr and Mixi. It also has additional integrations via its app directory.
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Sprout Social
Price : $99/user/month - $249/user/month

Sprout Social is a social media management software that provides engagement, publishing, analytics and team collaboration tools. It has a fully customizable inbox and an easy to understand user interface without many deductive graphs and statistics.
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Buffer
Price : Free-$399/Month

Buffer is a Social Media Marketing tool which helps to drive traffic, increase fan engagement and save time on social media marketing. Buffer also has an app available for iOS and Android as well.
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Act-On
Price : $900/month - Custom

Act-On is SaaS based marketing automation service for small to enterprise businesses. The Social Publish app allows you to schedule and share contents like landing pages, forms, URL etc. through your social channels. It has a Twitter prospector for better engagement and targeting of Twitter users.
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Agorapulse
Price : $49/month - $299/month

Agorapulse is a simple and easy-to-use Social Media Management tool that manages all your social media messages in one place, schedules and publishes content, and generates stunning reports. It provides the perfect solution to keep your clients happy and preserve your margins.

Zoho Social
Price : Free - $125/month (billed annually)

Zoho Social offers a social media management software for growing businesses. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team - all from a single dashboard. Zoho Social's prediction engine helps you decide the best time to schedule your content.

Crowdfire
Price : Free - Custom

Crowdfire helps you discover and schedule content, and manage all your social accounts from one place. Millions of small businesses, artists, writers, influencers, sellers, freelancers, and self-employed individuals use Crowdfire to go big online.

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FAQ's for Social Media Management

What are the key features of social media management software?

Platform Integration: Manage all of your social media channels from a single place.
Monitoring & Listening: Find out what customers are saying about your brand, your competitors and about on-going industry trends.
Scheduling: Schedule your social media posts across channels so that they can be published at a time when viewers are most likely to view them
Analytics: Social media management tools provide valuable insight which lets you monitor and optimize your campaigns in real-time.

Why is social media management important?

Social media management helps you monitor what people are saying about your brand, your competitors and about your industry in general. It is a great way of keeping track of what people think about your brand, your competitors and major industry trends.
With social media management tools, you get an all-in-one platform for establishing credibility for your brand by joining in to key conversations at the right time. This is particularly useful if there is a negative conversation going on about your brand. Social media management helps you gain visibility and generate new leads.

What do social media management tools do?

Social media management tools are a great way to learn what people are talking about your brand. Social media management tools let you streamline the delivery of all outgoing messages across multiple social media channels simultaneously, helping you increase your presence across number of social media channels.

What is social media management?

In a world where social media channels are increasing in number by the day, monitoring them and managing them has become a difficult and time-consuming task.
Social media management tools help you better manage all communication that goes through your social media pages, be it Facebook or Twitter or any other channel. These tools consolidate all your conversations from various channels into a single dashboard, allowing you to participate in the relevant ones.
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