7 Best Social Media Listening Tools in 2018

Social Media Listening Tools are instruments that measure and give a visual display of a business’s social media presence by listening. They help monitor digital media channels to learn about your customers, your competition, and relevant business growth opportunities in the social sphere – be it hashtags, keywords, content topics, or simply users who are either already following you or should be. Analyzo has listed the best Social Media Listening Tools that you can choose from based on your requirements. Click on Quick View to see plan features or Compare plans across companies.


Best Social Media Listening Tools

Sproutsocial
Price : $99/user/month - $249/user/month

Sproutsocial provides a unique blend of manual workflow and integrated reporting to listen, tag, and analyze sentiment, feedback and strategy across networks. It allows you to pull historical hashtag data for Twitter to report on campaigns and understand growth trends, and do a lot more.

Brandwatch
Price : On Request

Brandwatch provides a platform that enables you to get insights into customer opinion on any topic from across the social web, and gives you instant access to conversations from every corner of the public web as they happen. It is highly flexible and provides automated alerting for emerging trends and issues.

Sysomos
Price : On Request

Sysomos helps make sense of the wide array of data spanning the social web, which may seem impossible to do otherwise, and unlock market intelligence, understand consumer attitudes and uncover timely insights. It provides Ad-Hoc search, insights to increase ROI; a way to engage influencers and elevate engagement.

Synthesio
Price : On Request

Synthesio helps monitor consumer conversations anywhere in the globe they may be happening. It provides complete data coverage; noise filters to ensure high quality, duplicate detection, intelligent trend spotting, analytics of common keywords, and measurement of tone of conversations around your brand.

Crimson Hexagon
Price : On Request

Crimson Hexagon helps analyze data from a wide range of data sources. It provides intuitive visualizations like word clouds and topic wheels that give you the power to measure key topics of conversation and bring important trends into focus.

Meltwater
Price : On Request

Use Meltwater’s media intelligence to inform strategy, connect with your audience, and measure success. Stay on top of millions and billions of real-time editorial, blog, and social media conversations, and extract the insights you need to understand and drive brand perception for your company.

Brand24
Price : $49/month - $399/month

With Brand24, get access to online mentions, grow customer satisfaction and sales. Discover what people have to say online about your brand – as it unfolds in real time. Get instant access to mentions about your brand across the web, from social networks to influential publishers.

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FAQ's for Social Media Listening Tools

What are social media listening best practices?

Learn which social media channel people use to talk about you: Knowing where people are talking about you and your industry is an important piece of information to have in your arsenal. Understanding how these conversations vary across different networks, helps you improve customer engagement and allows you to join conversations.
Don’t make the same mistakes as your competition: While it isn’t suggested that you follow someone else’s strategy in an exact same manner, however, you can gain insight into effective strategies that work in your industry by monitoring what audiences think of your competitors’ campaigns and actions.
Collaboration:  By sharing social media insights with others, you gain valuable input from the relevant teams.
Take action: Social media listening gives you better insights into what your customers seek from your brand which helps you better address those needs.

What to listen for when using social media listening tools?

When it comes to start listening to social media channels, the first thing you need is to decide which social media listening tool you are going to use, and even before you start finalizing the tool you want to use, you should know which keywords and topics you want to look out for using these tools. There are some common topics that you should watch out for, such as - your brand name, the name of your product, the names of your competitors and their products, industry-related words, etc.

Why use social media listening tools?

There are a number of reasons why social media monitoring is important for every business, the most important one being it provides you with powerful insights into what your customers are saying about your brand, your competitors, and your industry.
With social media monitoring, you get to target specific keywords of your choice, and learn all that is being said about your brand or your competitors or the overall market in general, around those keywords. This helps you improve your brand value and sentiment.

What is social media monitoring?

Social Media Monitoring involves keeping an eye on social media channels for any mention of your brand name, product name, or anything else that you might find relevant about your business.
Social Media Monitoring is generally used to find out what people are saying about your brand. It gives valuable insights about your competitors and the industry you operate in, helping you better strategize your marketing campaigns.
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