13 Best SEO Tools in 2021

SEO or Search Engine Optimization is the process of making your website rank better in search engines like Google and Bing. There are a number of tools that can help track how your website ranks in the search engines for relevant keywords. Analyzo lists the leading SEO Tools that you can use when optimizing your website. Use the filters to narrow down on products and plans that meet your requirement.

Best SEO Tools

Moz Pro
Price : From $99/month

Moz is a popular SEO service that provides both basic and advanced reporting tools for various kinds of users. It has various research tools like MozCast, MozLocal, Open Site Explorer, Followerwonk to name a few and an SEO keyword generator as well.
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Price : $99.95/month - On Request

SEMrush is a free and paid tool to research your competitor’s keywords and also find the keywords of any site, which is driving traffic to it. It is a cloud based service and you don’t need to download any extra software to use it. It allows you to analyze your competitors using its organic search feature.
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Price : Starting from $109/month

Raven Tools is fully hosted web app that allows the user to track, research and optimize their website’s search results. They have good keyword research functionality which includes keyword suggestions, difficulty and traffic estimation and keyword ranking.
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Price : $49/month - Custom

SERPS is a rank tracking software for advanced SEO teams. It lets you monitor organic traffic, top rankings, even link metrics. SERPS integrates with Google Analytics so you're able to combine analytics data with daily rankings to generate insights on what pages and keywords are performing best.

Price : From $49.99/month

Focuses on providing information for link building, reputation management, competitive link and web traffic analysis. The site explorer tool provides information such as referring domains, top pages and backlinks. Features a Link Intelligence API, which is beneficial for websites dealing with raw data.
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Price : From $99/month

Designed to capture the needs of the large-scale digital marketing agencies as well as individuals who optimize their own websites. It’s a centralized hub to run SEO operations and get baseline and track improvements. Features a local SEO analysis and On-Page SEO optimization tool, which is supplemented by good customer service response.
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Price : $29/month - Custom

RankWatch tracks and calculates all your keyword rankings accurately. They track the rank of keywords over time on 177 search engines including Google, Yahoo, and Bing. They also analyse your website, competitors and backlinks to pin point ways in which you can optimize your website for SEO.
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Price : On Request

Yext is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action.

Price : Starting from $19/month

Unamo boasts a dynamic solution of daily keyword rankings combined with advanced analytical features to measure and develop your SEO performance.

Price : Starting from $29/month

BrightLocal is an all-in-one platform for all your SEO needs. BrightLocal provides fast and accurate local SEO reporting that saves you hours every week.

Price : On Request

Searchmetrics' enterprise SEO and content marketing platform provides competitive insight and market analysis no one can duplicate. Searchmetrics provides analysis that reveals opportunities, supports decisions and connects your SEO tactics and strategy directly to revenue.

Price : Starting from $19/month

Serpstat was founded in 2013 as a keyword research tool and has been growing and improving ever since. Serpstat was developed as an in-house software which has then been turned into an independent product that has now become one of the leaders in the SEO market.

SE Ranking
Price : Starting from $4.20/month (billed annually)

SE Ranking is a dynamically growing company that develops the best-of-breed SEO software that offers all standard SEO tools. SE Ranking gives you a platform that transforms your SEO potential, helps to grow businesses and just makes people lives better.
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FAQ's for SEO Tools

Can I analyze my competitor’s site for SEO?

SEO tools provide a great way to beat the competition by letting you keep an eye on your competitors’ every marketing move. SEO tools help you track your competitors’ search rankings, content, social mentions, emails, and anything else they do to boost business. There are tons of SEO tools that monitor not only your website performance, but also that of your competitors. Analyzo has listed the best SEO tools for you to choose from based on your requirements.

Why to use SEO tools?

Speed up the SEO process: SEO tools can quickly help you find important keywords which rank.
Competitor analysis: You can find out the SEO strategies your competitors are using and use this data to boost your SEO rankings.
Site audits: SEO tools perform full site audit to let you know what you’re doing wrong in terms of SEO and how to improve it.
Backlinks: Backlinks play an integral role in generating traffic and SEO tools help you find where your competitors are getting theirs from.

How to select a SEO tool?

Choosing a single SEO tool for your business from a plethora of tools can be a tricky business. It’s important that the tool you choose provides the most effective combination of keyword-driven SEO investigation capabilities, keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you discover. It is important to choose a platform that provides a single unified SEO workflow.

How SEO works?

Search engines like Google, Yahoo and others use crawlers which go out and gather information about all the content they can find on the internet. These crawlers bring all those 0s and 1s back to the search engine to build an index. This index is then fed through an algorithm that tries to match all that data with your query. There are a lot of factors that go into a search engine’s algorithm, such as social metrics, domain name length, traffic, bookmarks, content quantity & relevance, and many more.

What does SEO comprise of?

SEO consists of various elements:
Quality of traffic: It is important to attract visitors who are genuinely interested in products that you offer. If your visitors are coming to your site because Google tells them you’re a resource for Apple customers when really you’re a farmer selling apples, it does you no good. That’s why quality of traffic matters.
Quantity of traffic: Once you have the right people visiting your website from search engine results pages, it is important to increase the number of visitors. More traffic not only increases your reach but also helps you rank higher.
Organic results: A significant portion of many SERPs consists of ads which businesses pay for to highlight their listing. Organic traffic is any traffic that you don’t have to pay for.

What is SEO?

SEO or Search Engine Optimization is the art of increasing the quantity and quality of traffic to your website through organic search engine results. In a nutshell SEO is the name given to an activity that attempts to improve search engine rankings.
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