7 Best Mobile App Analytics Tools in 2018

Mobile App Analytics Tools let you measure the full value of your app across all key stages, from first discovery and download to in-app conversions. Mobile App Analytics Tools help app developers understand how users interact with their iOS/Android mobile app by providing an extensive behavior analytics platform and analytics reports. These tools will give you the data to help you understand how people are using your app, where the pain points are and how to take your app to the next level. Analyzo has listed the best Mobile App Analytics Tools that you can choose from based on your requirements. Click on Quick View to see plan features or compare plans across companies.

Best Mobile App Analytics

Price : Free

Flurry provides analytics solutions for businesses to monitor the trends and habits of mobile users across multiple mobile applications. The company develops and markets a platform for analyzing consumer interactions with mobile applications.

App Annie
Price : Free

App Annie is one of the most popular services for app analytics and app market data, giving the users an easy-to-use platform for running every stage of their app business. It helps the users track their app’s downloads, revenue, reviews, and any app’s rank movement across all countries and categories.
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Price : Free - On Request

Mixpanel is a mobile and web analytics tool. It tracks the user's interactions with web and mobile applications and offers tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. The collected data is used to build custom reports and measure user engagement.
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Adobe Analytics
Price : Free

Adobe Analytics is a very robust system that can tell you a lot about what is happening on your app. It has many new features that are making it even better like Analysis Workspace for data visualization.
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Google Analytics
Price : Free

Google Analytics is the most widely used mobile app analytics tool. This free service is the most powerful analytics package that provides users with details on visitors, page views, events and more.
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Price : Free - On Request

Appsee helps you understand user experience and drive results by optimizing your app. It provides in-depth analysis of your users' behavior, allowing you to deliver the ultimate app experience. Integrate Appsee's mobile analytics SDK into your iOS or Android app with a single-line integration.

Heap Analytics
Price : Free - Custom

Heap Analytics is a web and iOS analytics tool that automatically captures every user interaction. Heap tracks every pageview, click, form submission and more without any work on your part.
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FAQ's for Mobile App Analytics Tools

What are in-app analytics?

What users do within your app is only the beginning when it comes to in-app analytics. In-app analytics have three major parts:
Device: This includes what kind of device customers are using and how the model or the OS affects the app behavior.
User Demographics: Within user demographics, you have language, location, gender, and such metrics.
User Behavior: How users behave within an application and how that leads to income and conversions.

How to select an app analytics platform?

There are quite a few analytics platforms out there, so it is important to know how to choose which one is the best for you. Here are some things you should look out for:
Pricing: Majority of the platforms have a number of plans to offer, the more you pay the more features you get. If you don’t require all metrics, you don’t need to subscribe to a higher-end plan.
Key Features: Push notifications, heat maps, A/B testing are just some of the basic features that every mobile app analytic solution should offer.
Type of Analytics: A mobile app analytics solution should provide various types of analytics as required by the business, such as, performance metrics, user experience metrics, customizable metrics, etc.
Support: Proper documentation, 24/7 support, etc. are some of the factors that could become the major points while deciding which tool to use.
Size of SDK: Implementation should be easy and fast. It shouldn’t slow down the app or affect its performance.

What all can you track using mobile app analytics tools?

User Acquisition Metrics: This helps you in knowing about the channel where the users have come from, i.e. organic search, paid apps or in-app referrals. You can also get information on the operating system used by the users, geographic location, mobile networks used by them and which app version they are using.
Engagement Metrics: Knowing just the number of app downloads will not help you in gaining actual data. What you really need to do is track the movement and behavior of active users and this is exactly what mobile app analytics tools provide. This helps you gain useful insights on the user’s interest on the basis of which you can plan effective strategies to leverage more users to download your app and enhance user engagement.
Revenue Metrics: Revenue is calculated based on the price of the apps, in-app purchases and conversion rates. Mobile app analytics tools help you track several various revenue metrics - such as Average Revenue Per User (ARPU), Cost Per Install (CPI) and Cost Per Loyal User (CPLU).
Retention: Retention is one of the biggest challenges faced by mobile app developers. Retention analysis helps you track the number of visits per user and the app performance in depth.
Crash Report: Crash reports help app developers to understand how, when and where the app got crashed. The crashing of app distracts users, and many end up uninstalling it.
Loading Time: Loading time refers to the time taken by the app to fetch the data and display the same on the screen. Mobile app analytics tools help developers understand where the app takes time to load so that they can work on and reduce the loading time.
Network Issue: Most apps today run online, which means they directly fetch information from the web. Whenever the internet does not work or server is not responding, the app pop ups with a network issue message box. App analytics tools let app developers know when the network issue message box popped up and how many times the app got crashed due to the same.

How can analytics help businesses perform better?

In today’s competitive world, where companies are doing everything in their power to increase their growth rate, analytics have become more essential than ever. Earlier when analytics had just arrived, it was limited only to the web. However, now with advancement in technology, analytics have opened the doors for mobile as well.
Mobile app analytics aren’t just limited to how many people downloaded your app or what people are saying about your app. It is much more than that. Mobile app analytics provides important metrics which are needed by businesses to perform better.

What are the basic metrics provided by mobile analytics tools?

Acquisition: Which channels are your users coming from
Retention: How many people opened your app more than once after downloading
Referral: How many people shared positive views about your app on social networks.
Revenue: Refers to money made from app/in-app purchases
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