14 Best Marketing Automation Tools in 2018

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. These are the tools which can automate the marketing for your organization and help you meet the goals using minimum manual efforts. Analyzo has listed the best Marketing Automation Tools that you can choose from based on your requirements. Click on Quick View to see plan features or compare plans across companies.


Best Marketing Automation

Infusionsoft
Price : Starting $99/month

Infusionsoft is a marketing automation tool that offers an e-mail marketing and sales platform for small businesses, it gives you a facility to collect the customer lifecycle, customer relationship management, marketing automation, lead capture and many more and place them in a single platform.
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HubSpot
Price : Free - Custom

HubSpot is a market automation tool that develops and markets a software product for inbound marketing. The software has many features that can help you automate the marketing. Some features are Social media marketing, Email marketing , Content management, Web analytics, SEO(Search Engine Optimization),etc.
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Marketo
Price : On Request

Marketo is a marketing automation tool that provides ease and speed combined with enterprise-level power and mouldability. It helps marketers to make a firm grip over digital marketing. It can automate email marketing, lead nurturing, Ad Bridging, and much more.
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LeadSquared
Price : Starts at $200 per month (billed annually)

LeadSquared is a marketing software company that helps small to medium-sized businesses drive revenue by aligning their marketing and sales activities. Some key features include: Lead & List Management, Tasks & Reminders, API & Connectors and Marketing, Sales and Revenue Analytics.
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Wishpond
Price : Starting at $49/month (billed annually)

Wishpond offers a set of marketing tools designed to quickly and easily scale a business. Build your landing pages without any coding. Simply drag and drop objects and style them with simple controls.

Adobe Campaign
Price : On Request

Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels. Manage your data and monitor the performance of your cross-channel campaigns from one place.

OutboundEngine
Price : $179/month - $299/month

OutboundEngine sends targeted campaigns to your network, tracks engagement, and shows you who’s ready for a conversation. We send targeted campaigns to your network, track engagement, and show you who’s ready for a conversation. When your customers engage, OutboundEngine lets you know.

Oracle Bronto
Price : On Request

Bronto Software provides sophisticated yet easy-to-use commerce marketing automation to mid-market and enterprise organizations worldwide. A flexible architecture with powerful tools to meet the needs of commerce marketers. All of your customers’ contact and purchase information in one place.

ThriveHive
Price : On Request

ThriveHive's guided marketing platform gives you all the tools and guidance you need to manage and grow your business through better marketing.

ActiveCampaign
Price : $9/month - Custom

ActiveCampaign is an all-in-one marketing platform that lets you grow your business and save time with a seamless experience. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

SharpSpring
Price : $450/month - Custom

SharpSpring tracks customers even before you know their name. It connects the dots and gives you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests. SharpSpring is built to play nicely with the systems you want to keep.

dotmailer
Price : On Request

dotmailer is a marketing automation platform with email at its core. Since 1999, it has been empowering global marketers with the tools and services that make it easy to get outstanding results. Don't let your marketing tools limit your imagination. dotmailer is so easy to use that advanced marketing tasks become

Adestra
Price : On Request

Adestra’s powerful, easy-to-use platform can be customized, configuring the structure of the system to your business requirements. In-depth reporting gives actionable insights to drive your marketing success.

Zoho Campaigns
Price : Pay-As-You-Go

Create, send, and track email campaigns that help you build a strong customer base with Zoho Campaigns. Whether you're selling a product or engaging with your customers, email campaigns are one of the most effective ways to connect. With Zoho Campaigns, you can create, send, share, and track email campaigns.

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FAQ's for Marketing Automation Tools

What are Marketing Automation Tools?

Almost all marketing managers have to perform tiring repetitive tasks everyday, like, emails, social media management, etc. These could end up taking a lot of time which the manager could use to focus on other important tasks. Marketing Automation Tools are designed to automate all the everyday marketing tasks that are repetitive in nature. They help businesses save costs and time that is otherwise spent on performing these repetitive time-consuming tasks.

What are the key features of Marketing Automation Tools?

Multi-Channel Management: Marketing Automation Tools should be able to handle multiple channels of engagement, such as, social media networks like Facebook and Twitter, email sending platforms, etc.
Email Management: A Marketing Automation Tool should be able to manage all your email marketing activities, from sending to tracking, in a single intuitive platform.
Social Media Management: It is important that you are able to manage all your social media activities across multiple channels from a single location.
Analytics: Gain valuable insights into your marketing campaigns and learn where the bottlenecks are. Make improvements wherever possible and drive more conversions.

Which is the best Marketing Automation Tool?

Out of dozens of Marketing Automation Tools, Analyzo has shortlisted the best of them for you to choose from based on your requirements. Some of the most popular ones are Infusionsoft, HubSpot and Marketo.
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