9 Best Heat Map Tools in 2018

Heat Maps are a very useful analytics tool for websites that provides a graphical representation of users on a web page. The sections of pages that are visited more often are marked with more intensity compared to sections that are visited less. The heat map of a page shows what sections of the page are most viewed and clicked. Many analytics packages provide the heat map functionality within them as a feature. Analyzo has listed a list of the best Heat Map Tools that are used by start-ups and companies.


Best Heat Map Tools

CrazyEgg
Price : $9/Month-$99/Month

Crazy Egg is one of the biggest names in the industry. It’s easy to use and comes with a 30 day free trial, and there are 4 payment tiers to match most website’s demands.

Heatmap
Price : Free-Custom

Heatmap provides realtime analytics to help chief editors and marketeers understand in seconds which are their best performing contents and which are less attractive to users. Heatmap.me is used to optimize the traffic flow on websites and significantly improve conversion rates of landing pages.

Mouseflow
Price : Free-Custom

Mouseflow is an analytics tool that tracks website visitor behavior and generates recordings, heatmaps, funnels, and form reports. This allows you to analyze conversion behavior, debug problems, and target your marketing efforts in an easy-to-use platform.
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Lucky Orange
Price : $10/Month-Custom

Lucky Orange offers a wide range of tools to understand your user’s behavior. A 7-day free trial is offered (no credit card needed), and you’ll be able to test out most of the features for yourself.
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Inspectlet
Price : Free-Custom

Inspectlet specializes in web and user experience analytics. Inspectlet is one of the top services for heat maps.
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HeatMapTracker
Price : $97 + 19-49 per month

HeatMapTracker increases vistor engagement and sales by offering real-time visitor recordings, heat maps, and conversion optimization. You can see exactly what each visitor does instantly when they hit your page. This allows you to see where and why your visitors leave the page.

Smartlook
Price : Free - Custom

Smartlook is a simple tool which records the screens of real users on your website. You can see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

Hotjar
Price : Pay-As-You-Go

Hotjar is a new and easy way to truly understand your web and mobile site visitors. It helps your business find hottest opportunities for growth.

Zarget
Price : Free - Custom

Zarget is an A/B testing & Heatmap software that enables you to optimize your website effortlessly by getting detailed insights on website visitors' behaviour and improve conversions. You can view dynamic, graphical representations of website visitors' clicks in real time.

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FAQ's for Heat Map Tools

What are heat maps for websites?

A heat map is a two-dimensional representation of data in which values are represented by colors. Heat maps are a great way to analyze the behavior of your visitors. Heat map analysis provides insights that you can’t find using other methods, which helps in greatly increasing your conversion rate.

Heat maps allow you to record what people do with their mouse or keypad and quantify it, and then display it in a way that is visually appealing. Heat maps use color to communicate relationships between data values that would be would be much harder to understand if presented numerically in a spreadsheet.

How accurate are heat maps for websites?

With so many different browser resolutions and screen sizes, generating accurate heat maps becomes very difficult. Especially when your site changes, text is edited, links move around, etc, it can become quite difficult to ensure that the heat map you see is an accurate portrayal of where people actually clicked.

That’s why; most heat map software capture not just the X and Y coordinates of peoples’ clicks on a page, but also the actual elements on the page that were clicked on, including the relative coordinates of each. So even if you are viewing the heat map in a different resolution than that of your visitors, the heat map points are accurately plotted, regardless of resolution and HTML differences.

Does Google Analytics have a heat map tool?

Although there is no heat map section as such in Google Analytics, there is however a Page-Analytics add-on that provides visual analysis. After installing this add-on, you can load a page that you are tracking with Analytics and see the following information:
  • Metrics: Pageviews, Unique Pageviews, Avg. Time on Page, Bounce Rate, % Exit
  • Number of active visitors, in real time
  • In-page click analysis (where users click on that page)

What is the difference between mouse tracking heat maps and eye tracking heat maps?

Heat maps can be roughly divided between mouse tracking heat maps and eye tracking heat maps. A big majority of companies use mouse tracking heat maps because of its price effectiveness.

One of the main differences between mouse and eye tracking heat maps is that when using mouse tracking heat maps, you are getting data from actual visitors. Whereas, when you use eye tracking heat maps, you get your data from a sample group of people who are often taken out of their normal environment, hence, it may produce distorted results.
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