22 Best Email Marketing Tools in 2021

Email marketing is one of the most important techniques used by businesses of all sizes to grow. It involves using emails for sending a business request, advertisement or even a service request. Electronic mails are a basic service used by the vast majority of the population thus making email marketing an ideal way to targeta major portion of your potential customers or clients. It may be in the form of transactional emails, customer referral emails or direct emails. Analyzo has listed the best Email Marketing Tools that you can choose from based on your requirements. Click on Quick View to see plan features or compare plans across companies.

Best Email Marketing

Constant Contact
Price : From $20/month

Constant contact is an online marketing company that offers services for email, social media and event marketing primarily for small businesses. It features a drag and drop editor for building customized emails from various templates.
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Price : From $11/month

VerticalResponse provides software for sending email marketing, online surveys and direct mail for direct marketing campaigns. It integrates email marketing with social media to enhance the potential reach by letting you add social buttons on its fully customizable templates.
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Campaign Monitor
Price : $29/Month-On Request

Campaign Monitor is an online email marketing application that enables you to create, send, manage and track branded emails for you and your clients. Its preset mobile-ready templates have a lot of customization options and HTML code can be used for formatting as well.
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Price : $32/Month-On Request

iContact is a cloud based email marketing solution provider which enables customers to create, track, and send HTML-based emails as well as social media messages. It has hundreds of fully customizable inbox tested templates to choose from along with a drag and drop editing feature and an editing toolbar.
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Price : Free - Custom

MailChimp is an email marketing service provider that has over 7 million users that collectively send over 10 billion emails through the service each month. It’s a web based application but it also has an offline application with some limited features and all its data can be downloaded.

Price : From $15/month

Tell your stories beautifully using Mailigen - an easy-to-use email marketing software. With more than 100 predesigned email templates to choose from, track, analyze and improve your email marketing metrics.

Benchmark Email
Price : Free - $494.99/month

Benchmark Email is a permission-based email marketing company that currently offers email marketing services in 7 different languages. It provides over 400 email templates which are fully customizable and includes both creative HTML and plain text templates.
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Price : $89/month - Custom

Emma's email marketing platform brings advanced email automation to marketing teams of all sizes. Even when your audience is doing things outside the inbox (browsing websites, making purchases, attending events), Emma converts that data into automated email that's super relevant and super timely.

Price : Free - On Request

SendInBlue makes marketing automation easy. Easily design beautiful, results-driven campaigns. Grow and segment your audience without limits. Optimize your campaigns with insightful reporting. Send transactional emails and SMS messages with optimized, reliable delivery.

Price : $29/month - Custom

ConvertKit is built by bloggers, for bloggers. With your unique needs in mind, it was created as a tool that gives you the power to earn more from your email list while keeping the human element in something as personal as email.

Price : Free - Custom

SendWithUs helps brands of all sizes create exceptional email experiences. Manage all of your templates from one place. Perfect your emails without deploying code and preview them with the Litmus integration.

Price : From $19.95/month

Campaigner is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, advanced list management and segmentation tools, and targeted email auto-responders and workflows.

Price : Free - $240/month

MailerLite is an easy-to-use email marketing tool that enables people of every skill level to create professional-looking campaigns. All the features you need at a value that small businesses appreciate.
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Price : From $14/month

FreshMail has everything you need to send effective email marketing campaigns. Create beautiful and effective newsletters without any coding skills with FreshMail's easy-to-use designer. Your files and data, as well as FreshMail’s tools, are secure in a dedicated cloud and are always ready to meet your needs.

Price : From $19/month

Robly is a privately-owned Email Marketing Service Provider with headquarters in New York City and San Francisco. Robly is a leading innovator in Small Business Marketing Automation. Robly invented OpenGen and the artificial intelligence sending technology called Robly AI.

Price : Free - $322/month

SendPulse is a fast, intuitive, and affordable way to send emails, sms, web push, and smtp email that will help you grow your business and increase brand awareness.

Price : From $10/month

Moosend has partnered with IBM to support your email marketing efforts with a leading reliable cloud hosting environment that will help you deliver your campaigns faster.

Price : From $50/month

Klaviyo makes it easy for ecommerce marketers to target, personalize, measure and optimize email and Facebook campaigns. Klaviyo makes it super simple to pull in data from your ecommerce platform, point-of-sale software, and other marketing tools.

Mad Mimi
Price : From $10/month

Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using Mad Mimi's delightful and powerful service.

Price : From £10/month

GetResponse is an Email marketing and designing solution which allows you to create and customize emails/newsletters for internet marketing. Its drag and drop editor comes with various features like smart image editing, newsletter creation history, snippets archive, etc.

Price : $19/month - On Request

Email is perfect for keeping your brand top of mind and staying connected with those who make a purchase, read your blog or meet you in person. And when you join the AWeber, you get access to all email marketing automation features and a team that’s 100% devoted to your success.

Elastic Email
Price : From $9/month

Build a better relationship with your recipients with every campaign you send. Elastic Email provides all the marketing tools you need to help your contacts feel connected.

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FAQ's for Email Marketing

How to launch an effective email campaign?

Even though every email marketing campaign is different, there are, however, some rules which can help you make some headway:
A/B Testing: Majority of email marketing platforms include built-in A/B testing capabilities, allowing you to test specific aspects of your email marketing campaigns to ensure maximum impact.
Subject Lines: When it comes to the “perfect” subject line, shorter is always best. Your ideal subject line should be between 6 and 10 words.
Timing: Experiment with the timing of your email campaigns to discover what times result in higher open rates.

Is email marketing effective?

While social media advertising is the talk of the day, as many perceive it to be not only “cooler”, but also more effective than email marketing, however, claiming that email marketing is no longer effective is simply absurd. Any digital marketer worth their salt will tell you that email remains an integral part of their campaigns. Here are some examples that will convince you:
1. Email newsletters can do wonders when handled correctly by increasing your readership considerably.
2. Social media and email marketing aren’t mutually exclusive, and combining the two can really pay off.
3. Email marketing can provide a huge boost for small businesses.

Why is email marketing important?

More effective than social media: Even though social media is a very important component in any business’ marketing strategy, email marketing is the way to go when it comes to converting people into members, customers or supporters.
Cost effective: Email marketing enables businesses to reach a large number of customers at a rate of nearly nothing per message.
Personalization: Using email marketing software allows you to address people individually by name, segment certain topics only for certain members of your list and eventually arrive privately in your customers’ personal inbox.
Measurable: Email marketing metrics are really important when you monitor and measure your internet marketing strategy as a whole. When you use any email marketing software, you can easily track who opened your email, how many people unsubscribed, and which links were clicked.

How to decide which is the right email marketing tool for you?

When choosing an email marketing platform, there are several things you should consider:
Integration: Updating lists and sending emails manually can be quite time-consuming, so choosing an email marketing platform that integrates with your CRM will give you a hassle-free solution for managing valuable content and customer data. It will also provide you with an overview of key metrics - such as click-through rates, open rates - to see which campaigns are performing better.
Multi-Device Support Now days, fewer and fewer people are opening their emails from a desktop, which means the email marketing tool of your choice should provide mobile-optimized templates. So that if someone opens an email on their mobile device and it can’t display correctly, they’ll bounce instantly, and your efforts will go to waste.
Response Handling This is an important feature to have, regardless of whether your business is small, medium or enterprise-level. An email marketing platform should be able to handle mass amounts of emails and scale with time, if required.
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