Banner Ads: Anyone who is familiar with banner ads, knows that there's a major issue with them; they're completely a blank slate. When starting a new campaign, this blank canvas can be very intimidating and most people have absolutely no clue where to start. This is where competitive intelligence comes in handy. You can look at what banner ads are already working for some of your competitors, and then use those banner ads, or varied forms of them in your own campaign.
Time: Some offers work better on Tuesdays, others work better on Saturdays. Your competitors already have this data, and you can use competitive analysis to figure this stuff out as well.
Cross-Market Intelligence: What this means, is you find out exactly what sort of offers are working in other verticals, and then, apply those strategies to your own vertical. For example, you can find banner ads that are working great in other sectors, and apply them to your own industry.
Determine the Best Ad Type: In certain markets, certain types of ads work better than others. Competitive analysis allows you to immediately see what types of ads are working well in your niche.
Find the Best Ad Networks: With competitive intelligence, you can see which Ad Network will give you access to the most publishers.