5 Best Competitive Intelligence Tools for Media Buying in 2018

When you're doing media buys, or using an RTB, competitive intelligence is pretty much mandatory. Competitive Intelligence Tools for Media Buying give you loads of advantages that you couldn't otherwise have. Businesses need to employ marketing technologies that will give them a real leg up in the digital landscape in order to stand out from the crowd. Analyzo has listed the best Competitive Intelligence Tools for Media Buying that you can choose from based on your requirements.


Best Competitive Intelligence Tools for Media Buying

Comscore
Price : On Request

comScore helps clients measure what matters to make cross-platform audiences and advertising more valuable.  The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s

AdClarity
Price : On Request

AdClarity is a media intelligence solution for advertising professionals to uncover advertiser, mediator, and publisher online strategies. Leverage real-time display, mobile, and video data to create cohesive cross-channel digital campaigns across all digital channels and devices to

WhatRunsWhere
Price : From $299/month

WhatRunsWhere is a popular competitive intelligence platform for online and mobile media buying. It allows users to know where their competitors are advertising and what kind of ads they are using. It also provides users with information like which advertisers and ads are running on a

MixRank
Price : On Request

MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Hundreds of the top mobile technology and services vendors have used MixRank to grow sales, react to competitors, plan market strategies, and retain customers. Instantly identify

Adbeat
Price : From $249/month

Adbeat is focused on building the most comprehensive competitive intelligence platform for display advertising the world has ever seen. At the same time it is committed to ensuring every screen and report provides real, actionable insights. Adbeat crawls the web on a massive scale to collect

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FAQ's for Competitive Intelligence Tools for Media Buying

Is competitive intelligence legal?

Competitive intelligence is completely ethical and legal, spying on your competitors is not. Competitive intelligence involves gaining information about the external business environment, for example, data related to previous patterns in competitor's business. Whereas spying involves using illegal and unethical means to obtain insider information about your competitors.

Why use competitive intelligence?

Banner Ads: Anyone who is familiar with banner ads, knows that there's a major issue with them; they're completely a blank slate. When starting a new campaign, this blank canvas can be very intimidating and most people have absolutely no clue where to start. This is where competitive intelligence comes in handy. You can look at what banner ads are already working for some of your competitors, and then use those banner ads, or varied forms of them in your own campaign.
Time: Some offers work better on Tuesdays, others work better on Saturdays. Your competitors already have this data, and you can use competitive analysis to figure this stuff out as well.
Cross-Market Intelligence: What this means, is you find out exactly what sort of offers are working in other verticals, and then, apply those strategies to your own vertical. For example, you can find banner ads that are working great in other sectors, and apply them to your own industry.
Determine the Best Ad Type: In certain markets, certain types of ads work better than others. Competitive analysis allows you to immediately see what types of ads are working well in your niche.
Find the Best Ad Networks: With competitive intelligence, you can see which Ad Network will give you access to the most publishers.

When can you use competitive intelligence?

Competitive intelligence is relevant and can be used anytime, but it becomes especially important before new campaigns are started, new products are unveiled, or major changes are made to strategy. Having an understanding of what to expect prepares you to face unexpected challenges that may arise after the launch of a new campaign.
Competitive intelligence offers a great way of improving a campaign's effectiveness. It makes it easy for businesses to better strategize their decisions by providing them with invaluable insights. This information helps greatly in forming a strategy so you can avoid making the same mistakes which your competitors already have.

What is competitive intelligence?

In marketing context, competitive intelligence is used to prepare for upcoming campaigns. It involves using the experiences of competitors, studying how their audiences responded, and comparing it to your own experiences. This helps create effective online advertisements.
You can gain in-depth insights into not only the existing audience your competitor has but also the potential audience he is looking to convert. You can even find out which vendors, advertisers and publishers your competitor uses.
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