9 Best Tag Management Systems in 2021

Today’s marketers know the importance of driving cohesive, “in-the-moment” customer experiences, yet are challenged by siloed technologies and fragmented data sources. The world’s biggest brands rely on Tag Management Systems to create the foundation for orchestrating better omni-channel experiences. Analyzo has listed the best Tag Management Systems that you can choose from based on your requirements. Click on Quick View to see plan features or Compare plans across companies.

Best Tag Management Systems

Google Tag Manager
Price : On Request

Google Tag Manager allows users to quickly and easily update Tags and code snippets on their website or mobile app, such as those intended for traffic analysis and marketing optimization.
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Storm Tag Manager
Price : On Request

Storm Tag Manager is an enterprise Tag Management technology that that can be configured and tuned to deliver against complex, corporate tag management requirements.

Impact Radius
Price : On Request

Impact Radius provides one-click tag management across all channels—including mobile. By enabling marketers to manage tags without IT involvement, its dynamic Tag Manager streamlines workflows and reduces cost. Asynchronous tag loading speeds page load times, enhancing user experience and conversion rates.

Pikwik PRO
Price : On Request

Robust tag management system with integrated privacy features, Piwik PRO Tag Manager makes it easy to deploy, modify and manage tags.

Dynamic Tag Management
Price : On Request

Adobe offers dynamic tag management, a solution that reduces the need for IT resources and allows the users to distribute data. It’s a part of Adobe Marketing Cloud. It also gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags.
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Price : On Request

Tealium iQ Tag Management enables organizations to control and manage their customer data and MarTech vendors across web, mobile, IoT and connected devices.

Qubit Opentag
Price : Free - Custom

Opentag is Qubit’s enterprise-class Tag Management Solution, which helps ease the maintenance hassles that come with managing dozens of vendor relationships, and their various tags. Utilize Opentag’s integration with our AB testing platform to quickly test the efficacy of different point solutions.
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Price : On Request

With one technology, Signal simplifies the data collection to activation process, amplifies reach, and creates data transparency so brands can consistently recognize and engage consumers across channels within minutes.

Price : On Request

With Ensighten, Deploy, validate and update disparate marketing technologies while unifying customer data across brands, domains, mobile apps and display advertising??— all within a critical layer of security that ensures governance and data privacy.

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FAQ's for Tag Management Systems

Who is tag management for?

There are several sure-shot signs that can help you determine whether you need a tag management system or not. Some of these are:
1. You are using five or more digital marketing solutions.
2. You are using complex, enterprise analytics solutions.
3. You want to launch new marketing campaigns.
4. You are about to deploy mobile apps.
5. You are about to redesign your website - maintaining analytics and campaign continuity is critical.
6. You want to have the flexibility to change marketing vendors.

What are the benefits of tag management?

Build and manage your own marketing stack: Create a data collection foundation which works with more than 1000 technology solutions allowing you to quickly and easily swap out old solutions and test new ones.
Accelerate campaign time to market: Marketers can launch revenue-generating campaigns easier and faster.
Improve website performance: Intelligent tag loading and superior architecture ensures your site loads fast.
Reduce costs: Free up valuable marketing and IT resources and focus on business.
Data protection: Control the data collection practices of each of your vendors, while standardizing data definitions across solutions.

How tag management systems work?

Tag management systems help control the deployment of all the tags used by a business, as well as of mobile vendor deployments via an intuitive web interface, without requiring any coding. These systems are designed in a manner that makes it easy to add, edit or remove any tag with point and click simplicity. Certain tag management systems also offer a variety of advanced capabilities such as customization, data management, privacy controls, mobile application support and much more.

What is a tag?

A tag is a unique piece of JavaScript code that is included in websites and mobile sites for performing number of various tasks, such as - advertising, collecting customer behavior metrics, product recommendations, etc.

What is a tag management system?

Tag management systems make it simple for users to implement, manage, and maintain tags on their digital properties by providing easy-to-use web interfaces. Tag management systems provide a foundation for your organization's data collection and governance needs while helping to drive better customer experiences.
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