12 Best Ad Serving Tools in 2021

Ad Serving Tools provide the technology and services that place advertisements on web sites. The purpose of ad serving is to deliver ads to users, to manage a website’s advertising space and, in the case of advertiser ad servers, to provide an independent counting and tracking system for advertisers. Mainly, there are two types of ad serving platforms, hosted platforms that are run and maintained on an ad server company's site, and self-hosted platforms that are installed and maintained on your own server. Analyzo has listed the best Ad Serving Tools that you can choose from based on your requirements. Click on Quick View to see plan features or compare plans across companies.

Best Ad Serving Platform

Price : On Request

OpenX’s Ad Server is a complete digital advertising solution that lets publishers sell, manage and deliver their advertising inventory across all digital formats and screens.
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Price : Starting from $249/month

AdGlare is a SaaS hosted ad platform for publishers, advertisers and agencies. It’s a Free ad server up to 10 million requests/month.

Price : $250/Month - Custom

Epom Ad Server offers 24/7 support, custom development upon request, and helps all new clients with integration of their current business into Epom’s platform. Epom has features such as mass uploads, campaign export/import, and extensive targeting functionality to launch, run, and manage large ad campaigns.
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Price : From $9.95/Month

Adbutler helps you simplify your advertising. AdButler helps you measure results and deliver successful campaigns. It lets you organize, target and serve your ads and track ROI, deliver unbiased statistics and much more.

Price : Custom

Adzerk is a management API for deploying campaigns programmatically, providing automated ad serving infrastructure for trafficking direct sales and integrating with demand partners.

Price : $47

OIO is an ad manager that enables you to maximise your revenue, save time, and keep you in complete control of your ad space. Sell and serve ads on any website, using this php ad management script. It can even be used as a Wordpress plugin right out of the box!

Revive Adserver
Price : Free

Revive Adserver is a free, open source ad serving system that enables publishers, ad networks and advertisers to serve ads on websites, in apps, and in video players, and collect detailed statistics about impressions, clicks and conversions.

Price : On Request

Adform helps you reach your best prospects with the right message wherever they are in the funnel. Use one tag to track every channel and every screen – no IT resources required. Create, modify, delete and manage tags easily – all from within Adform.

DoubleClick for Publishers
Price : Free - On Request

With DoubleClick for Professionals, make the most of your ads and grow revenue on all screens, with innovative ad formats that work in every sales channel. Get the most value for every impression on every screen.

Price : From $199/month (billed yearly)

Selling is much easier when you use an adserver built with sales in mind. Used by news publishers, radio broadcasters, trade journals, and marketing departments of major corporations, Broadstreet XPRESS provides the creative and analytic power needed to impress advertisers and deliver performant campaigns.

Price : On Request

Publishers can unlock the full value of their inventory and reclaim the power of ad decisioning with PubMatic's Unified Ad Server (UAS). Providing a singular view of publisher inventory, UAS simplifies ad serving workflows for efficiencies around campaign creation, inventory management, and channel configuration.

Price : Custom

Sitting firmly outside the buying process, the Flashtalking ad server is an independent, dispassionate auditor and optimiser of media performance and inventory quality. It may seem obvious, but it shouldn’t count if you can’t see it!

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FAQ's for Ad Serving Platform

What are the features of an ad serving platform?

Ad serving platforms store information about ads and deliver them to one or more web sites for display to visitors. They can track the number of impressions and provide vital stats which could help improve ad campaigns. Ad servers can also serve ads based on various forms targeting, such as - geolocation targeting, behavioral targeting, etc.
Some key features of ad serving platforms are - tracking number of impressions and clicks, monitoring and managing available ad space, targeting ads to different users, optimizing campaigns, frequency capping, geo targeting, action tracking, etc.

What are the different ad serving techniques?

Ad serving brings several techniques to the table for marketers and publishers to improve their ROIs. There are various ad serving techniques:
Ad Targeting: Ad targeting refers to narrowing down website's visitors based on specific parameters.
Behavioral Targeting: It is important that you decide the target market for your ad before doing behavioral targeting, as it works on the principle of visitors depicting similar interests and behaviors.
Ad Metrics: Ad metrics are the most important aspect of ad serving platforms as they help improve the performance of ad campaigns.

What is an ad server?

Ad servers are web servers which are used to store and serve ads for websites. Ad servers are updated regularly so they do not contain outdated data.
Ads are stored and displayed on the websites from the ad server. Ad servers can deliver targeted ads and track impressions, enabling you analyse how well your campaigns are performing.
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