6 Best A/B Testing Tools in 2021

A/B Testing or Split Testing tools allows you to normalise two versions of any content or pages against each other based on pre-decided goals. It helps in improving marketing campaigns alongwith better segmentation and targeting. Every customer base is unique, and successfully executing marketing campaigns depends on understanding the users visiting your website each and every day. You might be intuitive enough to correctly read your customers on any given campaign, but over the long run, success depends on data analysis. Analyzo has listed the best A/B Testing Tools for you to choose from based on your requirements. Click on Quick View to see plan features or compare plans across companies.

Best A/B Testing Tools

Visual Website Optimizer (VWO)
Price : Starts from $59/Month

VWO’s key strength is it’s easy to use A/B testing capabilities that allow marketing professionals to create different versions of their websites and landing pages using a visual editor and then see which version delivers maximum conversion rate or sales.
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Price : On Request

The Optimizely platform technology provides businesses the ability to conduct A/B testing, multipage, and multivariate testing that may be used for making data-driven decisions. It allows you to track engagement, clicks, conversions, sign ups and more.
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Price : On Request

ABTasty is a SaaS solution that helps data-driven marketers with split testing, personalization and re-engagement. AB Tasty offers a full range of solutions to boost your conversion rate.
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Convert Experiences
Price : Starting at $499 per month

Convert Experiences is the most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data-driven decisions in high traffic websites.
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Price : Free - Custom

Omniconvert helps you understand your buyers and optimize your conversion rate at the same time. If you want to deploy variations to different segments of visitors and measure their impact, its segmentation engine will provide exactly what you need.

Google Analytics
Price : Free

Google Analytics Content Experiments is a free A/B testing tool that’s integrated with the Google Analytics suite. It only allows for pure split-testing, and the user has to decide the different variations. You can also run experiments on AdSense results.

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FAQ's for A/B Testing Tools

Is it difficult to implement A/B testing on a website?

Testing, be it of any type, is not easy to implement. It requires technical know-how and is a complex and time consuming process. However, it could be easy to do if you have the right tools at your disposal. A/B testing tools provide an easy way to perform testing on different variants of a web page to see which one provides better results for your business. Some of the popular A/B testing tools are Visual Website Optimizer, Optimizely and ABTasty.

What features should you look for in A/B testing software?

The most important thing an A/B testing tool should be able to do is give statistics and insights as to which variant of the web page is performing better. Without it, you will not be able to find out which variant performs better and the whole purpose of performing A/B testing will be defeated. A/B testing tools should also be able to segment users based on visitor’s browser, location, device, time at which he/she visited, and whether or not he/she is a new or returning visitor.

Why should you use A/B testing software?

Say you have two designs for your web page and you’re confused as to which one you should you use. A/B testing makes it easy for you to decide among the two designs by giving you the ability to display both the designs to your users at the same time. By showing two designs at the same time, you can easily find out which design is resulting in more conversions. The design with the highest conversions is the one you should be using for your website. This is why A/B testing is so important. Without it, you will waste a lot of time running different variants of a web page to see which one is performing better, and lose out on potential customers.

What are A/B testing tools?

A/B testing tools are used for performing a comparison between two web pages to find out which one performs better. A/B testing tools allow you to display two different variants of the same web page to the visitors at the same time - where one segment of users is shown the first variant and the remaining visitors are shown the second variant. The one that leads to more conversions emerges as the winner. A/b testing tools allow an optimization technique where you can select which segment of your users see which version of your page based on a number of factors such as geography, browser, device, etc.
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