5 Best Split Testing tools for Mobile in 2021

A/B testing (also known as split testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. Analyzo has listed the best Split testing tools for Mobile for your to choose from based on your requirements.

Best AB Testing Tools for Mobile

Price : Custom

Optimizely is an optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions.
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Price : Free-Custom

Taplytics gives options for users to change the theme, content, look and feel or any other aspect related to the app so that developers would be able to gather insights from users. It supports both iOS and Android apps and offers unlimited tests, support for phone and email & an extensive support for on-boarding.
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Price : Starting from $995/month

Apptimize helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B Testing, Instant Updates, and Feature Flags. With Apptimize, mobiles apps are no longer trapped by poor data or App Store approvals to quickly improve their product.
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Price : Free - On Request

Mixpanel is a mobile and web analytics tool. It tracks the user's interactions with web and mobile applications and offers tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms.
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Price : On Request

Azetone is built from the ground-up for mobile apps. It leverages the integrated UX Analytics, delivering unique insights on how users interact with the App and pointing at where to setup the A/B tests.
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FAQ's for AB Testing Tools for Mobile

What features are important when selecting mobile A/B testing software?

The most important thing to look out for when it comes to A/B testing tools for mobile apps is platform compatibility. It is very important to ensure that the A/B testing tool you choose can work with both iOS and Android platforms, and offers the same set of features irrespective of the platform. It is also important for an A/B testing platform to provide the necessary analytics required for finding out the better performing variant of all the tested pages. Collaboration, security and customer service are also important aspects to look out for when choosing a A/B testing software.

If a user is not online how will A/B testing on an app work?

One of the major challenges of performing A/B testing on mobile devices is data availability. You don’t know if the user’s device can connect to the Internet or not. One way of solving this problem is storing data on a mini database which can be integrated when the app is installed, and then scheduling periodic data sending mechanisms to ensure that data availability does not come in the way of testing.

Does the same A/B testing software work for iOS and Android?

Majority of the A/B testing tools for mobile work with both iOS and Android, which means you don’t have to use a different software solution for testing on iOS and Android platforms. Some popular A/B testing tools for mobile that support both iOS and Android platforms are Optimizely, Apptimize, Taplytics and Mixpanel.

What are A/B testing tools for mobile apps?

A/B testing tools for mobile apps work in a similar way as their desktop counterparts. A/B testing tools take the guesswork out of the picture by removing the process of hit and trial while testing mobile app pages. They allow you to test two or more variants of a mobile app page in order to find out which of them performs better. The different variants are shown to site visitors at the same time which helps in finding out which variant results in higher conversion rate.
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