App Annie is one of the most popular services for app analytics and app market data, giving the users an easy-to-use platform for running every stage of their app business. It helps the users track their app’s downloads, revenue, reviews, and any app’s rank movement across all countries and categories.
Marketing for sure is one of the aspects but it mostly comes down to understanding your customer base- who all are using your app and for what purposes i.e. the analytics of your app. This data helps you get a sense of theMobile App Analytics Tools