Flurry provides analytics solutions for businesses to monitor the trends and habits of mobile users across multiple mobile applications. The company develops and markets a platform for analyzing consumer interactions with mobile applications. It is a solution for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps.
Marketing for sure is one of the aspects but it mostly comes down to understanding your customer base- who all are using your app and for what purposes i.e. the analytics of your app. This data helps you get a sense of theMobile App Analytics Tools