VerticalResponse provides software for sending email marketing, online surveys and direct mail for direct marketing campaigns. It integrates email marketing with social media to enhance the potential reach by letting you add social buttons on its fully customizable templates that are also responsive and mobile-optimized. New subscribers are automatically sent mails through autoresponder and a tracking system is maintained for them. It generates reports and statistics which help you plan future campaigns by givingyou information about clicks, views and about who may have missed the message. Vertical Response also features a preference manager and HTML editor for customization.