GoodData is cloud-based platform for business intelligence and big data analytics. It combines both structured internal and unstructured external data for monetization. Its workflow is divided into collecting, storing, combining, analyzing and visualizing. This tool offers user’s choice of a private or public cloud through AWS and Rackspace. GoodData pulls insights from combined points of data and gives instant access to ad hoc reporting. The Powered by GoodData feature allows companies to embed GoodData directly into new or existing applications. It has security features like Security Assertion Markup Language, Okta, single-sign-on (SSO), Symantec, SOC-2, SSAE 16 and TRUSTe certificates. It also offers additional services such as consulting, data loading, and training.