With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay. Customers can also use our APIs to build their own proprietary analytic insights or access our bidders to create specialty DSP offerings.
Every day, media is becoming more fragmented as old models are reinvented digitally. This new landscape makes it harder for advertisers to reach their audience and requires an unbiased partner with powerful technology to help media buyers coordinate campaigns across digital channels.
Ever wondered how ads of a certain website that you looked at suddenly show up when you surf on other websites when that never happened before? Although it gives the impression that the site is stalking you, it runs on a simpleDisplay Ad Software