Airpush's advertising platform enables clients to purchase inventory from the Airpush mobile ad network and all major mobile RTB exchanges using a single, world class interface. Clients can easily create and manage mobile ad campaigns across both Android and iOS, access incredibly detailed analytics, and optimize campaigns using our revolutionary Optimizer tool (patent pending).
Airpush’s Conversion Optimizer is a revolutionary new product that dramatically increases mobile campaign performance for advertisers of all types. Conversion Optimizer utilizes advanced learning algorithms to reduce cost per acquisition while simultaneously increasing campaign volume. Because the system continues to learn as the campaign progresses, results from Conversion Optimizer continue to increase as well. This means that advertisers using the platform will see consistent metrics improvements that far exceed what was possible with manual optimization alone.
Airpush’s Performance Creative Initiative gives mobile advertisers access to custom design, media buying, and real-time campaign optimization services that communicate and evolve throughout the life of the campaign, dramatically increasing performance as well as reducing overall cost.
Airpush introduces HyperTarget, a quantum leap in mobile ad targeting which allows advertisers to target opted-in users based on their app download history. It is based on the philosophy that the user's app download history reveals important information about their interests, which can be used by advertisers to better target ads.
Airpush advertisers can choose from a large variety of ad formats, including industry standards as well as our proprietary ones such as Push Ads, Icon Ads and Dialog Ads.Airpush's Abstract Banners are new and exciting creative formats that let your message expand into full-motion transparent overlays over content.
AirX allows programmatic buyers to bid on Airpush inventory via real-time bidding (RTB). The Airpush Mobile Private Exchange provides massive scale, quality inventory, exclusive data sets and proprietary formats that drive peak performance for multi-screen advertisers.
Airpush’s open APIs allow advanced advertisers such as agencies, brands and resellers to deeply integrate Airpush’s functionality into the tools and platforms they use every day.
These are the five major formats supported by top mobile advertisement networks: 1. Interstitial advertisements are full-screen advertisements that cover the interface of their host application and is the most frequently usedMobile Ad Networks
The main best practice recommendation for rich media advertising is to avoid a 'one size fits all' approach. While running a rich media advertisement featuring interactive video, targeted audience with different screen dimensionsMobile Ad Networks
There are five most-commonly used business models in Mobile Ad network. All of these networks, provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA, andMobile Ad Networks