MoPub is an online mediation mobile advertising network specifically for publishers. Its comprehensive interface and open source SDK combines monetization, cross promotion & mediation through single platform. The MoPub dashboard provides real-time bidding, budgeting, prioritization and report tracking for maximum optimization. Its ‘Premier’ service gives its premier users dedicated account management and better pricing. Its prioritization feature allows you to use targeting and setting CPMs for customizing the networks order using several other parameters. MoPub also has capability of integrating with various Ad Networks through server-to-server connection, bundled SDK and pre-built adapters.
These are the five major formats supported by top mobile advertisement networks: 1. Interstitial advertisements are full-screen advertisements that cover the interface of their host application and is the most frequently usedMobile Ad Networks
The main best practice recommendation for rich media advertising is to avoid a 'one size fits all' approach. While running a rich media advertisement featuring interactive video, targeted audience with different screen dimensionsMobile Ad Networks
There are five most-commonly used business models in Mobile Ad network. All of these networks, provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA, andMobile Ad Networks