At any given moment, majority of your website visitors are invisible. Many are warm or hot prospects actively engaging with your content to figure out if you can deliver what they’re looking for. But since only very few ever identify themselves, it puts a serious crimp in sales’ ability to strike when the iron is hot. Act-On's Website Prospector solves the problem by helping your team track visitors coming to your website to help uncover the anonymous majority – in real time.
Act-On makes anonymous visitors much less anonymous. Using their IP address, Act-On uncovers the visitor's company (its name and physical address). By using integrated information sources like Zoominfo and LinkedIn, you can search for individuals' contact information, then reach out and make connections with companies that are already engaged with you online.
Act-On's Website Prospector is the perfect complement to traditional website analytics tools because it brings a different focus to the table: your individual visitors. Rather than website performance or overall trends, Website Prospector gathers data about each unique person who visits your site.