Flurry is a behavior and interest based mobile advertising platform powered by Yahoo. Flurry Analytics uses Action Graph that gathers user data, predicts behavior & creates attributes for specific audience targeting. The User Acquisition Analytics (UAA) technology of Flurry helps advertisers to locate and analyze their quality user sources. It provides the feature of specific audience retargeting and re-engagement. Flurry has implemented machine learning algorithms for further automation of analysis, management and enhanced user control.
These are the five major formats supported by top mobile advertisement networks: 1. Interstitial advertisements are full-screen advertisements that cover the interface of their host application and is the most frequently usedMobile Ad Networks
The main best practice recommendation for rich media advertising is to avoid a 'one size fits all' approach. While running a rich media advertisement featuring interactive video, targeted audience with different screen dimensionsMobile Ad Networks
There are five most-commonly used business models in Mobile Ad network. All of these networks, provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA, andMobile Ad Networks