Google AdMob is a CPC, CPM and CPI based advertising network for mobile phones powered by Google’s Ad Technology. It acts as a mediation between Publishers and the Advertisers for free. Its cross-platform feature provides compatibility with top platforms like Android, iOS and Windows as well as game engines. Its major feature set includes payment in local currencies, free app promotion, Robust Ad filters, Real Time Bidding, Conversion Optimizer and Audience builder tools and AdMob referral program. Its minimum threshold payout is $100 with Net 30 payment terms. It has integration with Google’s other major services such as Google Adwords, Play Store, Analytics etc. AdMob generates graphical flow reports with full monetization.
These are the five major formats supported by top mobile advertisement networks: 1. Interstitial advertisements are full-screen advertisements that cover the interface of their host application and is the most frequently usedMobile Ad Networks
The main best practice recommendation for rich media advertising is to avoid a 'one size fits all' approach. While running a rich media advertisement featuring interactive video, targeted audience with different screen dimensionsMobile Ad Networks
There are five most-commonly used business models in Mobile Ad network. All of these networks, provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA, andMobile Ad Networks