Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels. Manage your data and monitor the performance of your cross-channel campaigns from one place. Use personalized, contextual and real-time email messages to deliver a compelling customer experience. Use marketing automation to increase your campaign productivity and reduce your time to market. Build individual profiles based on the actions and interests gathered across marketing channels. Integrations with Adobe Marketing Cloud core services and solutions such as Adobe Analytics and Experience Manager can improve your Adobe Campaign strategy with deep insights and convenient content management. Email is still the Old Reliable, ranking first in ROI among other marketing channels. But that doesn’t mean there aren’t good and bad ways to go about using it. Get our latest thinking on email marketing.