AppLovin's marketing platform lets you use real time data to acquire new consumers at scale and make effective marketing decisions. Its platform uses data to acquire new users who are likely to download your app. Then it measures each campaign and continues to optimize to find many more new consumers. Work with advertisers and developers around the world so you can acquire new consumers in the geographic regions you want. Its algorithms selects new users who are likely to download and then determines the right amount to bid for them. Their ROI-based analytics environment shows results for every action your new consumers take and optimizes against them to find more.