Heap Analytics is a web and iOS analytics tool that automatically captures every user interaction. Heap tracks every pageview, click, form submission and more without any work on your part. It offers the ability to drill down into individual users, powerful event-based conversion funnels, segmentation analysis, and also provides visualization tools to track trends over time.
Marketing for sure is one of the aspects but it mostly comes down to understanding your customer base- who all are using your app and for what purposes i.e. the analytics of your app. This data helps you get a sense of theMobile App Analytics Tools