Adobe Analytics is comprehensive Digital Analytics system that works across multiple platforms (web and mobile). It has SDKs and APIs that work with almost all online experiences. It is complemented by Adobe Dynamic Tag Management which allows you to update and manage your tags through and online console. You are easily able to do breakdown different traffic and conversion variables and report on large sums of data in order to dive deeper and see key trends that affecting your site.
There is also a very extensive Adobe Analytics community to get knowledge and insight from. It's easy to create actionable reports. Other features like Saint classifications and data sources allow you to combine data sets to achieve 360 degree business insights.
Marketing for sure is one of the aspects but it mostly comes down to understanding your customer base- who all are using your app and for what purposes i.e. the analytics of your app. This data helps you get a sense of theMobile App Analytics Tools