is the most widely used statistical service offered by Google that provides the user with the detailed statistical reports about the traffic of an app, its sources, and gives a measure of the conversions and sales. Its free service encompasses all the basic features needed in an analytics tool. It allows users to set goals which can be used to compare several factors at the same time which helps to analyze the profit, the traffic conversion, returns, pay-per-click counts etc. Google analytics lets you isolate and analyze subsets of your traffic and also its real-time reporting helps to know which new content is popular.
Marketing for sure is one of the aspects but it mostly comes down to understanding your customer base- who all are using your app and for what purposes i.e. the analytics of your app. This data helps you get a sense of theMobile App Analytics Tools