comScore helps clients measure what matters to make cross-platform audiences and advertising more valuable. The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s a table stake. That’s why comScore is offering free viewability: so you can focus on the metrics that matter.
comScore is the premier provider for audience measurement due to our Unified Digital Measurement (UDM) methodology, which accounts for all site visitors and helps you understand the size and quality of your audience.
In today’s media ecosystem, media buyers and sellers must be able to measure, evaluate and optimize every aspect of a campaign – regardless of the platform. comScore provides the end-to-end tools and insights needed to maximize and prove ROI.