Comparing v12 data vs thetradedesk

You are comparing v12 data & thetradedesk on Analyzo. We have listed all the features for both these products in the table below, enabling you to view and compare features across them easily. Analyzo has listed the best products in Data Management Platform (DMP) Software, you can narrow down products based on their prices, features and your requirements. Click here to see other products in Data Management Platform (DMP) Software.

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Companies

  • theTradeDesk
  • V12 Data

Pricing

  • On Request
  • On Request

Descriptions

  • The key to smart decisioning is in the data. Reach relevant audiences, make informed real-time decisions, and maximize the power of cross-device insights with The Trade Desk's fully integrated DMP.  It makes sure your campaigns are fully charged through integrations with leading data providers and exclusive access to The Data Alliance. The largest advertisers in the world rely on The Trade Desk for our closed-loop technology stack that includes an ad server, bidders, and data management tools, with every piece of data earmarked with an owner.

    • Audience segmentation: Basic, intermediate, and advanced
    • Lookalike modeling
    • Data element report
    • Third party audience data partnerships
    • Audience data with improved pricing via The Data Alliance
    • The Data Marketplace
    • Offline to online audience mapping
  • V12 Data combines rich data assets with robust technology to provide businesses with a seamless and connected customer view across channels. As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Its solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Its data and technology platform links customer records with a proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.

    Customers are engaging with you all the time: reading emails, browsing webpages across multiple devices, clicking on ads, scrolling through social media and maybe buying your products or services. Today this data is fragmented across many systems and cloud based marketing platforms—obscuring customer behavior. Imagine if all this rich data was available for you to build insight into each customer journey then orchestrate campaigns to deliver the right message, to the right device, at the right time. Now available for companies of any size, V12 Data's all-inclusive platform includes a rich suite of business intelligence tools, real-time journey based marketing automation, and flexible visualization capabilities.


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