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V12 Data combines rich data assets with robust technology to provide businesses with a seamless and connected customer view across channels. As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Its solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Its data and technology platform links customer records with a proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.
Customers are engaging with you all the time: reading emails, browsing webpages across multiple devices, clicking on ads, scrolling through social media and maybe buying your products or services. Today this data is fragmented across many systems and cloud based marketing platforms—obscuring customer behavior. Imagine if all this rich data was available for you to build insight into each customer journey then orchestrate campaigns to deliver the right message, to the right device, at the right time. Now available for companies of any size, V12 Data's all-inclusive platform includes a rich suite of business intelligence tools, real-time journey based marketing automation, and flexible visualization capabilities.
The explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter. To capitalize on this opportunity, marketers need to be able to manage audiences based on the engaged environment. Oracle BlueKai empowers marketers with tools to understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI’s.
In today’s complex digital ecosystem, marketers and publishers need easy access to more data to drive deeper insights and better personalization, no matter what device their customers might use. They also need to bring their data in and push their data out at scale. With the Oracle ID Graph as the foundation, the Oracle DMP can stitch all these different ID sources together to provide better match and scale at bringing data in and delivering data out to the over 200 partner integrations.