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Lotame’s data management platform (DMP) allows you to collect, organize, and activate your data from any source to gain a holistic view of your consumers in order to power more efficient and effective marketing campaigns and more relative content.
Lotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. Its DMP enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Lotame’s data management platform is media-agnostic, meaning it doesn’t dictate where you use to activate your data. Instead, it has set up integrations with every major DSP, ad server, exchange and SSP, giving you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
V12 Data combines rich data assets with robust technology to provide businesses with a seamless and connected customer view across channels. As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Its solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Its data and technology platform links customer records with a proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.
Customers are engaging with you all the time: reading emails, browsing webpages across multiple devices, clicking on ads, scrolling through social media and maybe buying your products or services. Today this data is fragmented across many systems and cloud based marketing platforms—obscuring customer behavior. Imagine if all this rich data was available for you to build insight into each customer journey then orchestrate campaigns to deliver the right message, to the right device, at the right time. Now available for companies of any size, V12 Data's all-inclusive platform includes a rich suite of business intelligence tools, real-time journey based marketing automation, and flexible visualization capabilities.