Comparing lotame vs thetradedesk

You are comparing lotame & thetradedesk on Analyzo. We have listed all the features for both these products in the table below, enabling you to view and compare features across them easily. Analyzo has listed the best products in Data Management Platform (DMP) Software, you can narrow down products based on their prices, features and your requirements. Click here to see other products in Data Management Platform (DMP) Software.

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Companies

  • theTradeDesk
  • Lotame

Pricing

  • On Request
  • On Request

Descriptions

  • The key to smart decisioning is in the data. Reach relevant audiences, make informed real-time decisions, and maximize the power of cross-device insights with The Trade Desk's fully integrated DMP.  It makes sure your campaigns are fully charged through integrations with leading data providers and exclusive access to The Data Alliance. The largest advertisers in the world rely on The Trade Desk for our closed-loop technology stack that includes an ad server, bidders, and data management tools, with every piece of data earmarked with an owner.

    • Audience segmentation: Basic, intermediate, and advanced
    • Lookalike modeling
    • Data element report
    • Third party audience data partnerships
    • Audience data with improved pricing via The Data Alliance
    • The Data Marketplace
    • Offline to online audience mapping
  • Lotame’s data management platform (DMP) allows you to collect, organize, and activate your data from any source to gain a holistic view of your consumers in order to power more efficient and effective marketing campaigns and more relative content.

    Lotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. Its DMP enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.

    Lotame’s data management platform is media-agnostic, meaning it doesn’t dictate where you use to activate your data. Instead, it has set up integrations with every major DSP, ad server, exchange and SSP, giving you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.


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