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Lotame’s data management platform (DMP) allows you to collect, organize, and activate your data from any source to gain a holistic view of your consumers in order to power more efficient and effective marketing campaigns and more relative content.
Lotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. Its DMP enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Lotame’s data management platform is media-agnostic, meaning it doesn’t dictate where you use to activate your data. Instead, it has set up integrations with every major DSP, ad server, exchange and SSP, giving you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
Capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with Salesforce's powerful data management platform. Combine all of your data from any source to deliver more relevant marketing experiences. Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Use the world’s largest device graph to understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment. Let your data form your strategy across every touchpoint in order to create better advertising, commerce, and content experiences.
Use Salesforce Data Management Platform's AI to analyze billions of data signals across all customer attributes and actions to develop new target audiences. Analyze unlimited event-level data attributes to understand the consumer journeys that drive campaign lift. Base the cadence of the customer experience on data, and know the perfect time to engage. Uncover previously unnoticed insights by performing sophisticated data science analysis on massive datasets.
Find more prospects from transparent and trusted data sources, including some of the world’s most recognized enterprises using Salesforce's powerful data management solution. Create lasting data-sharing relationships with trusted data providers that provision data for your use cases. Unify your data from multiple sources by applying algorithms, and let AI uncover unique segments.