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Lotame’s data management platform (DMP) allows you to collect, organize, and activate your data from any source to gain a holistic view of your consumers in order to power more efficient and effective marketing campaigns and more relative content.
Lotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. Its DMP enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Lotame’s data management platform is media-agnostic, meaning it doesn’t dictate where you use to activate your data. Instead, it has set up integrations with every major DSP, ad server, exchange and SSP, giving you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
MediaMath’s next-gen Data Management Platform empowers marketers to control and activate their data seamlessly, giving them the tools to onboard, segment, understand and activate their data – in real time and without data loss – in omnichannel environments.