Comparing lotame vs adobe audience manager

You are comparing lotame & adobe audience manager on Analyzo. We have listed all the features for both these products in the table below, enabling you to view and compare features across them easily. Analyzo has listed the best products in Data Management Platform (DMP) Software, you can narrow down products based on their prices, features and your requirements. Click here to see other products in Data Management Platform (DMP) Software.

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Companies

  • Lotame
  • Adobe

Pricing

  • On Request
  • On Request

Descriptions

  • Lotame’s data management platform (DMP) allows you to collect, organize, and activate your data from any source to gain a holistic view of your consumers in order to power more efficient and effective marketing campaigns and more relative content.

    Lotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. Its DMP enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.

    Lotame’s data management platform is media-agnostic, meaning it doesn’t dictate where you use to activate your data. Instead, it has set up integrations with every major DSP, ad server, exchange and SSP, giving you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.

  • Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

    • Get a complete view of your audience by combining all your data sources in one place.
    • Continually discover and organize new, valuable segments for smarter targeting and personalization.
    • Make your ad campaigns more productive by targeting specific segments on any platform.

    Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.


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