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Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand. Adform’s DMP will collect, combine, categorize and convert first, second and third party data into manageable consumer insights, which in turn can be used to enhance campaign performance, or even segmenting your segments further, allowing you to tailor your campaign messages directly towards certain specific segments. By using Adform you will ensure that you are sending the right messages to the right audiences, causing increased consumer engagement, increasing conversions and getting a far higher ROI along the way.
Adform's DMP is naturally part of our ad stack, which includes our fully integrated Demand Side Platform (DSP), Rich Media and Ad Serving offerings, leaving you to get creative. If you create the perfect ad, it will ensure it reaches the perfect audience.
Lotame’s data management platform (DMP) allows you to collect, organize, and activate your data from any source to gain a holistic view of your consumers in order to power more efficient and effective marketing campaigns and more relative content.
Lotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. Its DMP enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Lotame’s data management platform is media-agnostic, meaning it doesn’t dictate where you use to activate your data. Instead, it has set up integrations with every major DSP, ad server, exchange and SSP, giving you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.