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The key to smart decisioning is in the data. Reach relevant audiences, make informed real-time decisions, and maximize the power of cross-device insights with The Trade Desk's fully integrated DMP. It makes sure your campaigns are fully charged through integrations with leading data providers and exclusive access to The Data Alliance. The largest advertisers in the world rely on The Trade Desk for our closed-loop technology stack that includes an ad server, bidders, and data management tools, with every piece of data earmarked with an owner.
Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.