Comparing adobe audience manager vs thetradedesk

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Companies

  • theTradeDesk
  • Adobe

Pricing

  • On Request
  • On Request

Descriptions

  • The key to smart decisioning is in the data. Reach relevant audiences, make informed real-time decisions, and maximize the power of cross-device insights with The Trade Desk's fully integrated DMP.  It makes sure your campaigns are fully charged through integrations with leading data providers and exclusive access to The Data Alliance. The largest advertisers in the world rely on The Trade Desk for our closed-loop technology stack that includes an ad server, bidders, and data management tools, with every piece of data earmarked with an owner.

    • Audience segmentation: Basic, intermediate, and advanced
    • Lookalike modeling
    • Data element report
    • Third party audience data partnerships
    • Audience data with improved pricing via The Data Alliance
    • The Data Marketplace
    • Offline to online audience mapping
  • Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

    • Get a complete view of your audience by combining all your data sources in one place.
    • Continually discover and organize new, valuable segments for smarter targeting and personalization.
    • Make your ad campaigns more productive by targeting specific segments on any platform.

    Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.


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