Comparing adobe audience manager vs salesforce

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  • Salesforce
  • Adobe


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  • Capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with Salesforce's powerful data management platform. Combine all of your data from any source to deliver more relevant marketing experiences. Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Use the world’s largest device graph to understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment. Let your data form your strategy across every touchpoint in order to create better advertising, commerce, and content experiences.

    Use Salesforce Data Management Platform's AI to analyze billions of data signals across all customer attributes and actions to develop new target audiences. Analyze unlimited event-level data attributes to understand the consumer journeys that drive campaign lift. Base the cadence of the customer experience on data, and know the perfect time to engage. Uncover previously unnoticed insights by performing sophisticated data science analysis on massive datasets.

    Find more prospects from transparent and trusted data sources, including some of the world’s most recognized enterprises using Salesforce's powerful data management solution. Create lasting data-sharing relationships with trusted data providers that provision data for your use cases. Unify your data from multiple sources by applying algorithms, and let AI uncover unique segments.

  • Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

    • Get a complete view of your audience by combining all your data sources in one place.
    • Continually discover and organize new, valuable segments for smarter targeting and personalization.
    • Make your ad campaigns more productive by targeting specific segments on any platform.

    Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.


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