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Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.
The explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter. To capitalize on this opportunity, marketers need to be able to manage audiences based on the engaged environment. Oracle BlueKai empowers marketers with tools to understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI’s.
In today’s complex digital ecosystem, marketers and publishers need easy access to more data to drive deeper insights and better personalization, no matter what device their customers might use. They also need to bring their data in and push their data out at scale. With the Oracle ID Graph as the foundation, the Oracle DMP can stitch all these different ID sources together to provide better match and scale at bringing data in and delivering data out to the over 200 partner integrations.