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MediaMath’s next-gen Data Management Platform empowers marketers to control and activate their data seamlessly, giving them the tools to onboard, segment, understand and activate their data – in real time and without data loss – in omnichannel environments.
Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.