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Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand. Adform’s DMP will collect, combine, categorize and convert first, second and third party data into manageable consumer insights, which in turn can be used to enhance campaign performance, or even segmenting your segments further, allowing you to tailor your campaign messages directly towards certain specific segments. By using Adform you will ensure that you are sending the right messages to the right audiences, causing increased consumer engagement, increasing conversions and getting a far higher ROI along the way.
Adform's DMP is naturally part of our ad stack, which includes our fully integrated Demand Side Platform (DSP), Rich Media and Ad Serving offerings, leaving you to get creative. If you create the perfect ad, it will ensure it reaches the perfect audience.
Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.