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Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand. Adform’s DMP will collect, combine, categorize and convert first, second and third party data into manageable consumer insights, which in turn can be used to enhance campaign performance, or even segmenting your segments further, allowing you to tailor your campaign messages directly towards certain specific segments. By using Adform you will ensure that you are sending the right messages to the right audiences, causing increased consumer engagement, increasing conversions and getting a far higher ROI along the way.
Adform's DMP is naturally part of our ad stack, which includes our fully integrated Demand Side Platform (DSP), Rich Media and Ad Serving offerings, leaving you to get creative. If you create the perfect ad, it will ensure it reaches the perfect audience.
The explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter. To capitalize on this opportunity, marketers need to be able to manage audiences based on the engaged environment. Oracle BlueKai empowers marketers with tools to understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI’s.
In today’s complex digital ecosystem, marketers and publishers need easy access to more data to drive deeper insights and better personalization, no matter what device their customers might use. They also need to bring their data in and push their data out at scale. With the Oracle ID Graph as the foundation, the Oracle DMP can stitch all these different ID sources together to provide better match and scale at bringing data in and delivering data out to the over 200 partner integrations.