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WhatRunsWhere is a popular competitive intelligence platform for online and mobile media buying. It allows users to know where their competitors are advertising and what kind of ads they are using. It also provides users with information like which advertisers and ads are running on a particular domain.
WhatRunsWhere tracks over 120 thousand unique sites and identifies the various advertisers occupying their ad space. Look in-depth into company and brand level advertisements, extracting details on creative messages used in winning campaigns. Learn where your competitors are advertising, what ads they’re using, who they’re buying through and what is doing best. Leverage this information to make better marketing decisions for yourself or clients. Even discover what calls to action is working for your competition to vastly improve CTR.
Access Data from 120,000 sites, from 500+ classified ad networks, from 7 different countries. With data spanning back over 5 years you can monitor what anyone is doing in real time, but you can also look back for a historical campaign overview
Find new traffic sources, generate new creative ideas and improve your campaigns. With unrivaled insight into the digital buying landscape, WhatRunsWhere will open the door for you to discover ways to start and scale new campaigns today.
comScore helps clients measure what matters to make cross-platform audiences and advertising more valuable. The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s a table stake. That’s why comScore is offering free viewability: so you can focus on the metrics that matter.
comScore is the premier provider for audience measurement due to our Unified Digital Measurement (UDM) methodology, which accounts for all site visitors and helps you understand the size and quality of your audience.
In today’s media ecosystem, media buyers and sellers must be able to measure, evaluate and optimize every aspect of a campaign – regardless of the platform. comScore provides the end-to-end tools and insights needed to maximize and prove ROI.