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Hello Bar is a popular tool that runs across the top of several websites and can trigger several call to actions such as Email Subscribe, Social Following, Sharing etc. Just like most modern opt-in tools, hello bar also lets you A/B test your opt-in forms.
This is a free opt-in plugin from the Wordpress community that provides a high level of customization. It is not as easy to integrate as the other tools, but its free and has good community support. It provides all the standard opt-in features and integrates with a variety of email marketing solutions.