You are comparing google adwords & adroll on Analyzo. We have listed all the features for both these products in the table below, enabling you to view and compare features across them easily. Analyzo has listed the best products in Ad Retargeting, you can narrow down products based on their prices, features and your requirements. Click here to see other products in Ad Retargeting.
On their basic plan they offer site retargeting with both contextual and behavioral targeting built in.They have a complete self-service interface, transparent conversion tracking, and customer service. Their platform allows advertisers to run retargeting campaigns using data from their own site. Leveraging Display, Facebook, Twitter, and Mobile, AdRoll reaches a massive audience via their retargeting platform.
Retargeting is one of the features of the Google AdWords platform. This feature can be merged with existing adwords campaigns.