Lotame Alternatives & Competitors

Here is a list of the leading alternatives to Lotame in Data Management Platform Software. You can view the features of each alternative and compare them to Lotame. Analyzo lists the best software products in over 200 categories and lets you view the products, their plans and their features. If you would like to narrow down products/plans in Data Management Platform Software by feature, Click here.

Data Management Platform (DMP) Software

Lotame
Price: On Request

Lotame’s data management platform (DMP) allows you to collect, organize, and activate your data from any source to gain a holistic view of your consumers in order to power more efficient and effective marketing campaigns and more relative content.

Lotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. Its DMP enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.

Lotame’s data management platform is media-agnostic, meaning it doesn’t dictate where you use to activate your data. Instead, it has set up integrations with every major DSP, ad server, exchange and SSP, giving you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.

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theTradeDesk
Price: On Request

The key to smart decisioning is in the data. Reach relevant audiences, make informed real-time decisions, and maximize the power of cross-device insights with The Trade Desk's fully integrated DMP.  It makes sure your campaigns are fully charged through integrations with leading data providers and exclusive access to The Data Alliance. The largest advertisers in the world rely on The Trade Desk for our closed-loop technology stack that includes an ad server, bidders, and data management tools, with every piece of data earmarked with an owner.

  • Audience segmentation: Basic, intermediate, and advanced
  • Lookalike modeling
  • Data element report
  • Third party audience data partnerships
  • Audience data with improved pricing via The Data Alliance
  • The Data Marketplace
  • Offline to online audience mapping
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Adform
Price: On Request

Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand. Adform’s DMP will collect, combine, categorize and convert first, second and third party data into manageable consumer insights, which in turn can be used to enhance campaign performance, or even segmenting your segments further, allowing you to tailor your campaign messages directly towards certain specific segments. By using Adform you will ensure that you are sending the right messages to the right audiences, causing increased consumer engagement, increasing conversions and getting a far higher ROI along the way.

  • Collect and structure enormous amounts of audience data
  • Activate audience data and media through Adform’s DSP
  • Combine endless amounts of data sources
  • Target custom consumers for highly specific campaigns
  • Understand your target audience’s online habits
  • Increase your marketing ROI through targeted ads
  • Visualize data in terms of demographics, interests and behaviors
  • Full local service

Adform's DMP is naturally part of our ad stack, which includes our fully integrated Demand Side Platform (DSP), Rich Media and Ad Serving offerings, leaving you to get creative. If you create the perfect ad, it will ensure it reaches the perfect audience.

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MediaMath
Price: On Request

MediaMath’s next-gen Data Management Platform empowers marketers to control and activate their data seamlessly, giving them the tools to onboard, segment, understand and activate their data – in real time and without data loss – in omnichannel environments.

  • Onboard and match audience data sets from first- and third-party data sources
  • Target audience interactions in and across devices
  • Explore log-level audience data with powerful and intuitive data mining tools
  • Adapt your segments in real time to match the speed of online customer interactions

 

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Salesforce
Price: On Request

Capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with Salesforce's powerful data management platform. Combine all of your data from any source to deliver more relevant marketing experiences. Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Use the world’s largest device graph to understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment. Let your data form your strategy across every touchpoint in order to create better advertising, commerce, and content experiences.

Use Salesforce Data Management Platform's AI to analyze billions of data signals across all customer attributes and actions to develop new target audiences. Analyze unlimited event-level data attributes to understand the consumer journeys that drive campaign lift. Base the cadence of the customer experience on data, and know the perfect time to engage. Uncover previously unnoticed insights by performing sophisticated data science analysis on massive datasets.

Find more prospects from transparent and trusted data sources, including some of the world’s most recognized enterprises using Salesforce's powerful data management solution. Create lasting data-sharing relationships with trusted data providers that provision data for your use cases. Unify your data from multiple sources by applying algorithms, and let AI uncover unique segments.

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V12 Data
Price: On Request

V12 Data combines rich data assets with robust technology to provide businesses with a seamless and connected customer view across channels. As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Its solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Its data and technology platform links customer records with a proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.

Customers are engaging with you all the time: reading emails, browsing webpages across multiple devices, clicking on ads, scrolling through social media and maybe buying your products or services. Today this data is fragmented across many systems and cloud based marketing platforms—obscuring customer behavior. Imagine if all this rich data was available for you to build insight into each customer journey then orchestrate campaigns to deliver the right message, to the right device, at the right time. Now available for companies of any size, V12 Data's all-inclusive platform includes a rich suite of business intelligence tools, real-time journey based marketing automation, and flexible visualization capabilities.

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Oracle BlueKai
Price: On Request

The explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter. To capitalize on this opportunity, marketers need to be able to manage audiences based on the engaged environment. Oracle BlueKai empowers marketers with tools to understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI’s.

In today’s complex digital ecosystem, marketers and publishers need easy access to more data to drive deeper insights and better personalization, no matter what device their customers might use. They also need to bring their data in and push their data out at scale. With the Oracle ID Graph as the foundation, the Oracle DMP can stitch all these different ID sources together to provide better match and scale at bringing data in and delivering data out to the over 200 partner integrations.

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Adobe Audience Manager
Price: On Request

Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

  • Get a complete view of your audience by combining all your data sources in one place.
  • Continually discover and organize new, valuable segments for smarter targeting and personalization.
  • Make your ad campaigns more productive by targeting specific segments on any platform.

Advertisers can grow their revenue and customer base through unified, actionable views of their audiences. Combine attributes from all your data sources into high-value audience segments for ad targeting. Publishers can sell advertisers their unique, targeted audiences — not just impressions. Identify the audience segments that are unique to your business.

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